• The seekers of PSL are having differentiated needs not easily accessible through existing avenues
• Existing Financial Services Intermediaries continue to be bureaucratic and without customization to the needs of the consumers
• Resources are not properly harnessed thereby dependence on existing systems is very high
• Lack of understanding of the Business dynamics by the existing providers of financial services
• This will continue the legacy of SMEs not being able to raise adequate funding
• Asset Loans, Affordable Home Loans and Education Loans, all are key products/services that need to be designed to the consumer
• Need for “Deserving will never be rejected” attitude
• A differentiated NBFC which has
• Proprietary Funding portfolio
• Distribution set-up
• Platform addressing key Business requirements
• Participation through
• Own Company Funds
• On Lending through Banks & Financial Institutions
• Providing opportunities for efficient business operations
• Borrower and Lenders are part of a highly interactive platform which would enable risk understanding, risk management and
informed decision making by both the parties.
• Accessibility through multiple sources depending on the risk appetite of the Lender